HeyGen
by HeyGen
At a glance
AI video platform for generating avatar-based videos and translating videos into other languages.
avatar video translation
- Licence
- Not recorded
- Category
- Video Generation
- Business model
- Freemium
- Availability
- Global
- Launched
- 2022
Overview
HeyGen is a video-generation product from HeyGen, a US company founded in 2020, that builds avatar-based videos from scripts and translates existing videos into other languages with lip-sync. It is run as a hosted, cloud-delivered service rather than something you install. You use it from the browser, and a documented REST API, webhooks and a CLI are available for programmatic generation. No material change was found in this review. The main limitation is that it stays vendor-hosted: no self-hosted or offline option is recorded, and the record does not state a source licence.
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Key features
- Realistic avatar videos generated from scripts
- Video translation with voice cloning and lip-sync
- Custom photo and studio avatars
- API for programmatic video generation
Use cases
- Localizing marketing videos into many languages
- Personalized sales and outreach videos at scale
- Training and explainer content without filming
Pricing
A free tier is available; paid plans add video credits, custom avatars, and API access.
Record details
Provenance, dates and links are kept here so the main sections stay about the product itself.
Links, dates and provenance
- Record updated
- 2026-10-10
- Pricing
- www.heygen.com ↗
- Documentation
- developers.heygen.com ↗
- Founded
- 2020
- Headquarters
- US
- Canonical URL
- https://globalaiproductindex.com/products/heygen/
Selection profile
Every field says where its value comes from. "Unknown" means we have not confirmed it — it does not mean the product lacks the feature.
Selection profile11 fields3 unknown
- Tasks it fits
- Video generation
Derived from the record: category "video-generation".
Suggest a correction - How you use it
- Web app
Hosted product with no desktop/CLI tag in the record; assumed web-delivered.
Suggest a correction - Runs on
- Web
Derived from platform words in the record description/features/tags.
Suggest a correction - Where it runs
- Vendor cloud
Vendor-hosted product; no self-hosted option is recorded.
Suggest a correction - Works offline
- Not recorded
The record contains no offline-operation claim.
Suggest a correction - Official service region
- Global
Mirrors the availability field already on the record ("global").
Suggest a correction - Public API
- Yes
REST base URL, API-key auth, webhooks and a CLI are documented.
Suggest a correction - Licence
- proprietary
Commercial product; no source licence is published in the record.
Suggest a correction - Commercial use
- Not recorded
Commercial product; the terms reviewed here do not state a non-commercial restriction, but that was not verified.
Suggest a correction - Interface languages
- Not recorded
No vendor page read in this pass states the product's own interface languages; the key exists so the field can be answered later rather than left absent.
Suggest a correction - Billing
- Free Subscription USD 29/month Free allowance: Yes Subscription required: No
Prices are the vendor’s advertised entry price and exclude taxes; always confirm on the vendor’s own page.
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Where each value comes from
- Tasks it fits
- Our inference
- How you use it
- Our inference
- Runs on
- Our inference
- Where it runs
- Our inference
- Works offline
- Our inference
- Official service region
- Our inference
- Public API
- Verified 2026-10-10 developers.heygen.com ↗
- Licence
- Our inference
- Commercial use
- Our inference
- Interface languages
- Unknown
Key facts and their evidence
Each fact lists the conditions it holds under, the page it was read from and the day it was checked.
-
Pricing: Free ($0/month) plan for individuals, with one custom video avatar Verified 2026-10-10 www.heygen.com ↗
Suggest a correction -
Pricing: 29 USD/month Verified 2026-10-10 www.heygen.com ↗
Applies to: Creator plan, billed monthly
Suggest a correction -
Pricing: 49 USD/month Verified 2026-10-10 www.heygen.com ↗
Applies to: Pro plan, billed monthly
Suggest a correction -
Pricing: 20 USD/seat/month Verified 2026-10-10 www.heygen.com ↗
Applies to: Business/team seating, as listed alongside the individual plans
Suggest a correction -
API: yes Verified 2026-10-10 developers.heygen.com ↗
Base URL https://api.heygen.com with an X-Api-Key header; a CLI and webhooks are documented too.
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Frequently asked questions
What is HeyGen used for?
HeyGen is used to create avatar-based videos from scripts and to translate existing videos with lip-synced voices.
Is HeyGen free?
Yes. HeyGen offers a free tier; paid plans add more credits and advanced avatar features.
Can HeyGen translate videos?
Yes. HeyGen's video translation clones the speaker's voice and lip-syncs the translated audio.
Who should not choose HeyGen?
Anyone who needs a self-hosted or offline video pipeline should not choose HeyGen: it is a vendor-hosted web service, and no self-hosted or offline option is recorded.
Similar products
- Synthesia — AI video platform for creating presenter-led videos from text using synthetic avatars and voices.
- D-ID — Platform for generating talking-avatar and photo-animation videos from images and text.
- Hedra — AI video platform for generating expressive talking characters and avatar videos from images and audio.
- Pika — AI video generation platform that creates and edits short videos from text and images.
- Runway — AI video generation and editing suite, including text-to-video and image-to-video with its Gen models.
- AI Studios — AI Studios: Presenter videos using synthetic avatars.
Related comparisons
Related guides
Sources
This record was last reviewed on 2026-10-10.
Machine-readable record: /api/products/heygen.json · Spot an error? Suggest a correction