Apple Intelligence
by Apple
At a glance
Apple's on-device personal intelligence system, built into iPhone, iPad, Mac, and other Apple products, with writing tools, image features, and a more capable Siri.
assistant on-device privacy
- Licence
- Not recorded
- Category
- AI Assistants
- Business model
- Free
- Availability
- Global
- Launched
- 2024-10
Overview
Apple Intelligence is Apple's personal intelligence system, announced at WWDC 2024 and first released publicly in October 2024. It is built into supported iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro software, combining on-device models with Private Cloud Compute for harder requests. Features include Writing Tools, Image Playground, Visual Intelligence, and a more conversational Siri. Availability depends on supported devices, regions, and languages.
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Key features
- On-device processing plus Private Cloud Compute for larger models
- Writing Tools for proofreading, rewriting, and summarizing text
- Image Playground, Genmoji, and Visual Intelligence
- Siri that can search personal content and take actions in apps
Use cases
- Rewriting emails, notes, and messages in Apple apps
- Creating images and custom emoji from descriptions
- Asking Siri to find information across messages, mail, and photos
Pricing
Apple Intelligence is included with supported Apple devices and software; there is no separate Apple Intelligence subscription. Some optional features can use third-party assistants such as ChatGPT.
Record details
Provenance, dates and links are kept here so the main sections stay about the product itself.
Links, dates and provenance
- Record updated
- 2026-10-09
- Founded
- 1976
- Headquarters
- US
Selection profile
Every field says where its value comes from. "Unknown" means we have not confirmed it — it does not mean the product lacks the feature.
Selection profile11 fields3 unknown
- Tasks it fits
- Drafting and editing text
Derived from the record: category "ai-assistants".
Suggest a correction - How you use it
- Web app
Hosted product with no desktop/CLI tag in the record; assumed web-delivered.
Suggest a correction - Runs on
- macOS iOS
Matched on the vendor page: “AirPods TV & Home Entertainment Accessories Support 0 + Overview iOS macOS iPadOS watchOS visionOS Apple Intelligence Apple Intelligence and Siri Introducing Siri AI. Tr”
Suggest a correction - Where it runs
- Local machine
Record tags a local/on-device model runtime.
Suggest a correction - Works offline
- Partly
Local execution implies the model can run without a network once downloaded, but the vendor does not state this in the record.
Suggest a correction - Official service region
- Global
Mirrors the availability field already on the record ("global").
Suggest a correction - Public API
- Not recorded
The record does not state whether a public API exists.
Suggest a correction - Licence
- proprietary
Commercial product; no source licence is published in the record.
Suggest a correction - Commercial use
- Not recorded
Commercial product; the terms reviewed here do not state a non-commercial restriction, but that was not verified.
Suggest a correction - Interface languages
- Not recorded
No vendor page read in this pass states the product's own interface languages; the key exists so the field can be answered later rather than left absent.
Suggest a correction - Billing
- Free Free allowance: Yes Subscription required: No
Prices are the vendor’s advertised entry price and exclude taxes; always confirm on the vendor’s own page.
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Where each value comes from
- Tasks it fits
- Our inference
- How you use it
- Our inference
- Runs on
- Verified 2026-10-09 www.apple.com ↗
- Where it runs
- Our inference
- Works offline
- Our inference
- Official service region
- Our inference
- Public API
- Our inference
- Licence
- Our inference
- Commercial use
- Our inference
- Interface languages
- Unknown
Key facts and their evidence
Each fact lists the conditions it holds under, the page it was read from and the day it was checked.
-
Platform support: macos, ios Verified 2026-10-09 www.apple.com ↗
Applies to: As stated on apple.com on 2026-10-09
Matched on the vendor page: “AirPods TV & Home Entertainment Accessories Support 0 + Overview iOS macOS iPadOS watchOS visionOS Apple Intelligence Apple Intelligence and Siri Introducing Siri AI. Tr”
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Frequently asked questions
Is Apple Intelligence a separate app?
No. Apple Intelligence is a system feature built into Apple operating systems and apps on supported devices, rather than a standalone chatbot product.
Does Apple Intelligence keep processing on the device?
Many requests run on device. More demanding requests can use Private Cloud Compute on Apple silicon servers without storing personal data for training.
Which devices support Apple Intelligence?
Support is limited to recent Apple hardware and software, including newer iPhone, iPad, and Mac models. Exact device lists are published by Apple and change with each OS release.
What does Apple Intelligence not record?
No documentation or pricing page is recorded because none could be confirmed on Apple's own site, and its licence terms, regional availability and language coverage are not established here.
Similar products
- Meta AI — Meta's AI assistant for chat, search, and image generation, integrated across WhatsApp, Instagram, Messenger, and the web.
- Anyword — Marketing writing platform using predictive performance scores and brand context.
- AudioPen — Voice-to-writing assistant that rewrites spoken thoughts into a selected style.
- Character.AI — Platform for chatting with user-created AI characters and personalities.
- ChatGLM — Zhipu AI's conversational assistant (Qingyan) built on the GLM family of models.
- ChatGPT — Conversational AI assistant from OpenAI, currently powered by the GPT-6 Astra model family, with chat, coding, agents, and multimodal features.
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Related guides
Sources
This record was last reviewed on 2026-10-09.
Machine-readable record: /api/products/apple-intelligence.json · Spot an error? Suggest a correction