Apple Intelligence
by Apple · www.apple.com ↗
Apple's on-device personal intelligence system, built into iPhone, iPad, Mac, and other Apple products, with writing tools, image features, and a more capable Siri.
assistant on-device privacy
- Category
- AI Assistants
- Business model
- Free
- Availability
- Global
- Launched
- 2024-10
- Record updated
- 2026-09-04
- Founded
- 1976
- Headquarters
- US
Overview
Apple Intelligence is Apple's personal intelligence system, announced at WWDC 2024 and first released publicly in October 2024. It is built into supported iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro software, combining on-device models with Private Cloud Compute for harder requests. Features include Writing Tools, Image Playground, Visual Intelligence, and a more conversational Siri. Availability depends on supported devices, regions, and languages.
Key features
- On-device processing plus Private Cloud Compute for larger models
- Writing Tools for proofreading, rewriting, and summarizing text
- Image Playground, Genmoji, and Visual Intelligence
- Siri that can search personal content and take actions in apps
Use cases
- Rewriting emails, notes, and messages in Apple apps
- Creating images and custom emoji from descriptions
- Asking Siri to find information across messages, mail, and photos
Pricing
Apple Intelligence is included with supported Apple devices and software; there is no separate Apple Intelligence subscription. Some optional features can use third-party assistants such as ChatGPT.
Frequently asked questions
Is Apple Intelligence a separate app?
No. Apple Intelligence is a system feature built into Apple operating systems and apps on supported devices, rather than a standalone chatbot product.
Does Apple Intelligence keep processing on the device?
Many requests run on device. More demanding requests can use Private Cloud Compute on Apple silicon servers without storing personal data for training.
Which devices support Apple Intelligence?
Support is limited to recent Apple hardware and software, including newer iPhone, iPad, and Mac models. Exact device lists are published by Apple and change with each OS release.
Similar products
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- ChatGLM — Zhipu AI's conversational assistant (Qingyan) built on the GLM family of models.
- ChatGPT — Conversational AI assistant from OpenAI, currently powered by the GPT-6 Astra model family, with chat, coding, agents, and multimodal features.
- ChatGPT Atlas — Web browser from OpenAI with ChatGPT built in for summarizing pages, answering questions, and completing tasks in an agent mode.
- Claude — AI assistant from Anthropic designed for helpful, harmless, and honest dialogue, with the Claude Fable and Mythos 5.1 model family for long-document reasoning and coding.
- Dia — AI browser from The Browser Company, acquired by Atlassian, with an assistant that chats about and works across open tabs.
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Sources
This record was last reviewed on 2026-09-04.
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