# Wix AI Website Builder

AI website builder that generates a business-ready site from a prompt, with the Aria design agent.

- Company: Wix.com Ltd.
- Category: Design & Creative
- Business model: Freemium
- Availability: global
- Launched: 2024-03
- Tags: website-builder, design, ai-agent
- Website: https://www.wix.com/ai-website-builder
- Documentation: Not recorded
- Pricing page: Not recorded
- License: Not recorded
- Canonical URL: https://globalaiproductindex.com/products/wix-ai/
- Record updated: 2026-10-12

Wix's AI website builder turns a written prompt into a multi-page, business-ready website. It generates page structure, layouts, and copy, then hands editing over to a mix of conversational prompting with Aria - Wix's built-in AI agent - and pixel-level drag-and-drop control. The same editor links in business tools such as stores, booking, search optimisation, and marketing agents, and the generated site is hosted on Wix's managed infrastructure. Wix frames this as a hybrid workflow between AI generation and manual design. It is the current generation of Wix's AI builder, replacing the retired Wix ADI.

## Key features

- Prompt-to-website generation with industry-aware structure and copy
- Aria, a conversational AI agent inside the editor
- Pixel-level drag-and-drop editing alongside AI generation
- Built-in business tools for stores, booking, SEO, and marketing agents

## Use cases

- Creating a first business website from a written description
- Generating and refining site structure and copy with an AI agent
- Adding stores, booking, and marketing tools to a generated site

## Pricing

Wix's AI website builder can be used for free to build a website; connecting a custom domain, taking payments, and other premium features require a paid Wix Premium plan.

## FAQ

**What is the Wix AI website builder?**

It is Wix's AI website builder: you describe the site you want and it generates a multi-page, business-ready website that you then refine with the Aria AI agent or manual drag-and-drop editing.

**Is the Wix AI website builder free?**

You can build with AI for free, but connecting a custom domain, collecting payments, and other premium features require a paid Wix Premium plan.

**What is Aria?**

Aria is Wix's built-in AI agent in the editor; it can change layouts, generate components, and answer design and business questions alongside manual drag-and-drop editing.

**What does this record not establish?**

The Wix pages read for this record do not state plan prices, licence terms, regional availability, or the product's own interface languages, so those fields remain unconfirmed.

## Sources

- [Official AI website builder page](https://www.wix.com/ai-website-builder)
- [Wix.com (Wikipedia)](https://en.wikipedia.org/wiki/Wix.com)

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Data from the [Global AI Product Index](https://globalaiproductindex.com/), licensed CC BY 4.0.