# Toucan Toco

Embedded analytics platform where users ask questions of their data in plain language and get charts, dashboards, and answers inside a product.

- Company: Toucan Toco
- Category: Data & Analytics
- Business model: Freemium
- Availability: global
- Launched: 2014
- Tags: embedded-analytics, business-intelligence, conversational-analytics, data-apps, ai-agents
- Website: https://toucantoco.com/
- Documentation: https://docs.toucanai.cloud/
- Pricing page: https://toucantoco.com/pricing
- License: Not recorded
- Canonical URL: https://globalaiproductindex.com/products/toucan-toco/
- Record updated: 2026-10-12

Toucan Toco is a French analytics company: its own about page states it was founded in Paris in 2014, that its 40-person team is based in France, and that more than 350 organisations use it. The product ships as two offers on one platform. Studio is self-service embedded analytics, where a user asks a question in plain words and gets a chart or dashboard, backed by a governed semantic layer and row-level security. Custom Apps is a managed service in which a supervised crew of AI agents builds and runs the data app, with a named Toucan lead accountable for each release. The limitation is scope: it is built for embedding analytics inside a product rather than for being a standalone enterprise BI suite.

## Key features

- Embedded conversational analytics: end users ask questions in plain words
- AI-assisted dashboard building from a written description
- Built-in semantic layer of governed, certified business metrics
- Row-level, database-level and layout-level access control, with SSO and audit trail
- Data connectors for databases, APIs, and remote files
- Custom Apps: a managed service where AI agents and a named Toucan expert build and run the app

## Use cases

- Embedding analytics and a chat experience inside a SaaS product
- Self-service dashboards over governed business metrics
- Handing the build and operation of a customer-facing data app to a managed team

## Pricing

Studio is priced by plan — Start at €445/month with 50,000 AI credits and Grow at €990/month with 100,000 credits, monthly or yearly with a 15% annual discount — and can be started for free; Custom Apps is a managed service priced on quote.

## FAQ

**What is Toucan Toco?**

It is an embedded analytics platform: it puts AI chat and dashboards inside a software product so that the product's own users can ask questions of their data in plain language.

**Where is the company based?**

Its about page states Toucan was founded in Paris in 2014 and that its 40-person team is based in France; this record relies on that vendor statement.

**What is the difference between Studio and Custom Apps?**

Studio is self-service software you build and run yourself, priced by plan; Custom Apps is the same platform delivered as a managed service, priced on quote.

**What does this record not establish?**

The pages read for this record do not state licence terms, a per-region availability list, or the product's own interface languages, so those fields remain unconfirmed.

## Sources

- [About Toucan](https://toucantoco.com/en/about)
- [Toucan AI documentation](https://docs.toucanai.cloud/)
- [Toucan pricing](https://toucantoco.com/pricing)
- [Toucan Toco raises €12 million from Balderton Capital (PR Newswire)](https://www.prnewswire.com/news-releases/toucan-toco-raises-12-million-from-balderton-capital-to-bring-data-storytelling-to-a-global-audience-300966569.html)

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Data from the [Global AI Product Index](https://globalaiproductindex.com/), licensed CC BY 4.0.