# Apple Intelligence

Apple's on-device personal intelligence system, built into iPhone, iPad, Mac, and other Apple products, with writing tools, image features, and a more capable Siri.

- Company: Apple
- Category: AI Assistants
- Business model: Free
- Availability: global
- Launched: 2024-10
- Tags: assistant, on-device, privacy
- Website: https://www.apple.com/apple-intelligence/
- Canonical URL: https://globalaiproductindex.com/products/apple-intelligence/
- Record updated: 2026-09-04

Apple Intelligence is Apple's personal intelligence system, announced at WWDC 2024 and first released publicly in October 2024. It is built into supported iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro software, combining on-device models with Private Cloud Compute for harder requests. Features include Writing Tools, Image Playground, Visual Intelligence, and a more conversational Siri. Availability depends on supported devices, regions, and languages.

## Key features

- On-device processing plus Private Cloud Compute for larger models
- Writing Tools for proofreading, rewriting, and summarizing text
- Image Playground, Genmoji, and Visual Intelligence
- Siri that can search personal content and take actions in apps

## Use cases

- Rewriting emails, notes, and messages in Apple apps
- Creating images and custom emoji from descriptions
- Asking Siri to find information across messages, mail, and photos

## Pricing

Apple Intelligence is included with supported Apple devices and software; there is no separate Apple Intelligence subscription. Some optional features can use third-party assistants such as ChatGPT.

## FAQ

**Is Apple Intelligence a separate app?**

No. Apple Intelligence is a system feature built into Apple operating systems and apps on supported devices, rather than a standalone chatbot product.

**Does Apple Intelligence keep processing on the device?**

Many requests run on device. More demanding requests can use Private Cloud Compute on Apple silicon servers without storing personal data for training.

**Which devices support Apple Intelligence?**

Support is limited to recent Apple hardware and software, including newer iPhone, iPad, and Mac models. Exact device lists are published by Apple and change with each OS release.

## Sources

- [Official website](https://www.apple.com/apple-intelligence/)
- [Apple Intelligence gets even more powerful (Apple Newsroom)](https://www.apple.com/newsroom/2025/06/apple-intelligence-gets-even-more-powerful-with-new-capabilities-across-apple-devices/)

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Data from the [Global AI Product Index](https://globalaiproductindex.com/), licensed CC BY 4.0.